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Better Business Writing on the Web How to write fresh, functional, findable documents for web sites and intranets ISBN 978-0-473-12351-2 Buy this book with secure payment by Paypal or credit card.

Customers in New Zealand, Australia & South Pacific: US$40.00 (airmail included)
Invoice alternative for NZ customers: NZ$49.00 (post included) Email us requesting a GST invoice and pay NZ dollars by cheque or direct transfer
All other customers : USD$56.00 (airmail included)

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What's in Better Business Writing on the Web?

Everything a content author needs to know, and more! Essential reading for anyone who writes or manages web content, this book is firmly grounded in the real world of business, government and education.

1. 21st century business writing
2. Why the dream seems impossible
3. Not your usual reader
4. Plain language online
5. F-headlines: flying the flag
6. F-summaries: do or die
7. F-links and cuff-links
8. The feng shui of online content
9. Function and dysfunction
10. Focused, freestanding content
11. Fresh and factual content
12. Photos, figs, Flash and audio
13. Findable content
14. Web Me-Too and what else is new
15. Standard pages need a brain
16. The secret life of intranets
17. E-government: because you must
18. Commercial content: trust me
19. Academic content: practise what you preach
20. International content
21. Culture change: getting contented

Reading is good but learning is better. Rachel's online professional development course complements this book:
Contented: an online course in business writing for the web

Buy Better Business Writing on the Web

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