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Better Business Writing on the Web

Better Business Writing on the Web

How to write fresh, functional, findable documents for web sites and intranets
ISBN 978-0-473-12351-2
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Customers in New Zealand, Australia & South Pacific: US$40.00 (airmail included)
  
Invoice alternative for NZ customers: NZ$49.00 (post included)
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All other customers : USD$56.00 (airmail included)
  

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What's in Better Business Writing on the Web?

Everything a content author needs to know, and more! Essential reading for anyone who writes or manages web content, this book is firmly grounded in the real world of business, government and education.

  1. 21st century business writing
  2. Why the dream seems impossible
  3. Not your usual reader
  4. Plain language online
  5. F-headlines: flying the flag
  6. F-summaries: do or die
  7. F-links and cuff-links
  8. The feng shui of online content
  9. Function and dysfunction
  10. Focused, freestanding content
  11. Fresh and factual content
  12. Photos, figs, Flash and audio
  13. Findable content
  14. Web Me-Too and what else is new
  15. Standard pages need a brain
  16. The secret life of intranets
  17. E-government: because you must
  18. Commercial content: trust me
  19. Academic content: practise what you preach
  20. International content
  21. Culture change: getting contented

Reading is good but learning is better. Rachel's online professional development course complements this book:
Contented: an online course in business writing for the web

Buy Better Business Writing on the Web

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© Rachel McAlpine Trust 2007 PO Box 19184 Wellington New Zealand